Chief Boomer Instigator

I was reading about Business Cards for Bloggers. This guest blogger, KludgyMom, felt that a business card was a way for other bloggers to remember you at conferences and other events. She said it also helped project a professional image as a blogger. I’m still trying to solidify by blog direction in my mind. Since I’m a visual person, […]

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I Love the Sound of Glass Ceilings Breaking, Don’t You?

I love the sound of glass ceilings breaking and I’m doing my Happy Dance on glass shards. For the first time in it’s 160 year existence, the NY Times has named a woman to be its Executive Editor. The executive editor is effectively the head of the newspaper and has considerable influence on its content. […]

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5 Reasons Boomer Women are a Powerful Market

Peak Earning Potential. Boomer women are more established in their careers and at the peak of their earning power. A majority of married boomers are dual income households. And single women own their own homes twice as often as single men. Largest Generational Demographic. Boomers number nearly 80 million strong with women being in the […]

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Can you describe your blog in 140 characters? Part 2

After reading some of the great elevator pitches in the 31DBBB challenge, I want to rework mine. I’m having difficulty deciding if any of these are good. 1. We Boomer Women blazed trails all our lives & we’re a huge demographic.     Let’s explore Creativity, Marketing to Boomers & Starting a Business. 2. We survived […]

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Can you describe your blog in 140 characters?

Today starts the The SITS Girls 31 days to a better blog challenge based on the book Problogger’s 31 Days to Build a Better Blog Day 1 Challenge Create an Elevator Pitch. Why is it called an Elevator Pitch? “An elevator pitch is an overview of an idea for a product, service, or project. The […]

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Is It Really an Age-Defying Moisturizer?

Who are the cosmetic companies targeting for age-defying moisturizers? I just use a moisturizer with UV protection but a friend who is barely over 30 uses an age-defying moisturizer. Something doesn’t sound right here. Are we really that preprogrammed when we’re younger to fear growing older? Or do cosmetic companies teach us to fear it? […]

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Growing Older Not Growing Old

   Above are screen-captures from Dancing with the Stars.  Is Kirstie the same calibre of dancer as the other 2 finalists? No. Has she proven something ? Yes! A lot of people have the mindset that if you are over a certain age or weight that you should sit on the sidelines. Some […]

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How Much Longer Can They Ignore Us?

A new report by Nielson highlights statistics showing the Baby Boomers are a huge market. This should come as no surprise to anyone but it is interesting to see that market researchers may be waking up and noticing. This chart from the report shows that the once “preferred” market target audience of families with children […]

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Brain Candy, Sometimes You Just Need Some

I’ve been reading a lot of serious, non-fiction technical books lately. Top that with having a head cold for the last few days and my brain was fried. I needed a mental vacation … some Brain Candy. For me, the best Brain Candy is a well-crafted romance novel. I don’t have to follow any plot […]

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Who Am I?

I’ve done a lot of thinking after my last post. That post was about answering the question:  If I could do anything I wanted, what would it be? I kept coming back to the same thing. I love creating, I love researching and I love sharing what I know. So how could I share? As […]

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