5 Reasons Boomer Women are a Powerful Market

Peak Earning Potential. Boomer women are more established in their careers and at the peak of their earning power. A majority of married boomers are dual income households. And single women own their own homes twice as often as single men.

Largest Generational Demographic. Boomers number nearly 80 million strong with women being in the majority. This group can be further broken down into “Leading-Edge Boomers” those born from 1946 to 1954 numbering about 31 million. And the “Trailing-Edge Boomers” those born from 1955 to 1965 numbering about 47 million.

Household Decision Maker. Women make the vast majority of household buying decision including electronics and cars. Baby boomer households make up almost 60% of the US households. Or put another way, every fifth adult in the US is a woman over 50. Either way you look at it, that’s a lot of decision makers.

Trail Blazers. As a generation, we were raised to go out into the world and make an impact. We have never allow ourselves to be marginalized and we’re not about to start now.

Healthy and Living Longer. As a group, we are healthier and more active than generations that preceded us. And we are continuing to take care of ourselves.

To me, this sounds like a market segment that should be catered to.

What do you think?

Leave me your thoughts in the comments below.
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http://tinyurl.com/44tasle.

{ 7 comments }

Teresa June 2, 2011 at 3:05 pm: Yes! *fist pump*

I can hardly wait to be catered to. . .
Sonia Barton June 2, 2011 at 5:57 pm: Wonderful list post. I love your Header lady and Tag line!
Julie June 2, 2011 at 8:00 pm: Wow. As a boomer I love this validating post.
Ann June 3, 2011 at 2:20 am: Teresa & Julie, I've been doing a lot of reading on this subject and it's been very empowering.

Sonia,thanks. I drew her myself.
I Thought I Knew Mama June 3, 2011 at 7:32 pm: Yay for women!

Stumbled
Michelle June 3, 2011 at 9:57 pm: I would love to be catered to! lol, great list.
Nicole Rivera June 4, 2011 at 10:33 am: This is a great list and very interesting to me.

I am currently reading Albert Brooks' latest novel "2030" which takes a look at the USA in the future and one of the great successes leading to their great confusion is how to deal with all the boomers! Your second point is a major focus of his book because in his future world cancer has been cured and that large demographic keeps living and living – they are THE MOST POWERFUL in the country, NOT TO BE MESSED WITH!!

I'm just in the beginning of the book, so I don't know if there will be any huge twists of fate for the boomers, but at this point it is pretty much a "HELL'S YES!!" type of future for the boomers! 😀

So, why not? Let the catering begin!!

Great post!

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